I make real estate video in Baltimore City, Baltimore County and across Central Maryland: short vertical reels built for social media and slower cinematic walkthroughs built to show a property at its best. Both can put you on camera.
Why add video to a listing
Photos show a house. Video makes buyers feel something about it. With the right pacing and the right music, a buyer stops looking at a listing and starts picturing a life in it: coffee in that kitchen, friends out on that deck. That connection is hard to get from stills, and it is what moves a buyer from scrolling to calling.
Video also shows how the rooms connect and how large the space feels, so buyers who have watched it arrive knowing the layout.
It reaches buyers directly, too. You can add a link to the video on your MLS listing, and you can post it on Instagram, YouTube and the other platforms where your buyers already spend their time, so it gets seen by people who never open the MLS.
And video builds your brand. Every listing video puts you in front of buyers and sellers, and they get to know how you work before they ever call.
Two kinds of real estate video
Listing reels
A reel is vertical, made for phones and social media, and designed to grab attention. I choose the music and cut the edit to stop people from scrolling, and the finished reel runs about 30 seconds. It is the video to post on Instagram and the other platforms where your buyers are.
Cinematic walkthroughs
A cinematic walkthrough is slower and more deliberate. The editing takes its time, with careful camera movement and pacing, to showcase the property. It includes a voiceover or an on-camera clip from you talking about the property, and it can include aerial drone footage. It is shot horizontally, so it suits YouTube, Vimeo, your website and your brokerage channels.
Agent on camera
An on-camera clip puts you in the video, speaking about the property at the listing. Buyers hear about the house from the person selling it, and sellers who watch it see how you present a listing. It is an add-on to a reel and is included with a cinematic walkthrough.
Stabilized footage and licensed music
All of my video is stabilized, so the footage is smooth. The music I use is licensed, so you can post on Instagram, YouTube and other platforms without copyright strikes or takedowns. That is a real problem with unlicensed tracks, and it can get a post removed.
Which video is right for your listing
A reel is made to get the listing seen, so it fits when you want to reach buyers on social media. A cinematic walkthrough is made to present the property, so it fits when you want the whole home shown at the pace it deserves, with you telling the story. You can also use both: the cinematic video for the full tour and the reel to send people to it. If you are not sure, tell me about the property when you book and I will recommend one.
What is included
Every video is stabilized, edited and color-graded, with licensed music. Reels are formatted for social media, and cinematic walkthroughs for YouTube, Vimeo and your website. I list pricing on request, so ask when you book.
Put it with the rest of the listing
Video works best next to strong photos. See how my real estate photography works, add drone photography when the lot or the location matters or add a floor plan so buyers can see the layout. Everything is listed on the services page.
Questions agents ask about real estate video
How long are the videos?
A reel runs about 30 seconds. A cinematic walkthrough is longer, a full walkthrough of the home.
What is the difference between a reel and a cinematic walkthrough?
A reel is vertical, made for social media and edited to stop people from scrolling. A cinematic walkthrough is slower and more deliberate, edited to showcase the property, and it can include aerial drone footage.
Do I have to be on camera?
No. A reel can show the home alone. A cinematic walkthrough includes a voiceover or an on-camera clip from you talking about the property. Agent-on-camera clips are an add-on to a reel and are included with a cinematic walkthrough.
Can I put the video on the MLS?
Yes. In Bright MLS you add the video to the listing as a link, for example to a YouTube or Vimeo video, and some MLS systems also accept direct uploads. Many MLS systems require unbranded video in the public fields, so check the rules for yours. You can also post the video on Instagram, YouTube and other platforms.
Is the music licensed?
Yes. The music I use is licensed, so it will not cause copyright strikes or takedowns on the platforms where you post.
Is drone footage available?
Yes. A cinematic walkthrough can include aerial drone footage.
How soon do I get the video?
Video is typically delivered within 48 hours of the shoot.
Which areas do you cover?
I shoot video in Baltimore City, Baltimore County, Harford County, Carroll County, Howard County and parts of Anne Arundel County. If your listing sits just outside that area, ask.