I create Zillow 3D Home tours, also called 360 tours, for listings in Baltimore City, Baltimore County and across Central Maryland. A virtual tour lets a buyer look around every room and walk through the home on their own, from any device, at any hour, and it gives your listing more ways to be found on Zillow.
3D tour or 360 tour: two names for the same thing
You will hear both names. Zillow calls its product a 3D Home tour, and agents, buyers and many other companies call the same kind of tour a 360 tour or a 360 virtual tour. The home is captured with a 360 camera, which records everything around it at each spot where it is set up.
In the finished tour, a buyer can look around in every direction, as if standing in the room. They can also move to another point in the house, such as the next room or the top of the stairs, and look around from there. Moving from point to point, they walk the whole home without leaving their couch.
How a Zillow 3D Home tour is used
The tour is made at the shoot and published to your Zillow listing, where it appears on the listing page next to the photos. Zillow also shares for-sale tours to Trulia, Redfin and Realtor.com, so one tour reaches buyers on several of the sites they search.
You also get a link for the MLS and a link you can send by text or email and post on social media, so the tour works for you outside of Zillow too. Zillow hosts the tour at no charge and it does not expire, so there is nothing to renew.
Why a 3D tour is valuable for a listing
Buyers explore on their own schedule
A buyer can look around the home at midnight, on a lunch break or from another state. They look around and move through it at their own pace, without waiting for an open house or a showing. That puts your listing in front of buyers who would not otherwise have seen the inside.
It sends better-informed buyers to the door
Buyers who have walked through a tour arrive already knowing the layout, how the rooms connect and how big the spaces feel. They come to the showing to confirm what they liked, not to find out what the house is. Out-of-area buyers and relocating families can see the home before they plan a trip, and a buyer can send the tour to a spouse or a parent and decide together.
It gives your listing more visibility on Zillow
Zillow says listings with a 3D Home tour get premium placement on Zillow and Trulia, through special search tags, search filters and emails to buyers. In its own data from late 2021 to early 2022, Zillow reported that listings with a 3D Home tour got 43 percent more views and 55 percent more saves than listings without one. Those are Zillow's figures, not a promise for any one listing, but they show where Zillow puts its weight.
It shows how you market
Sellers notice when a listing offers more than photos. A 3D tour on your listing shows a seller that you give their home every advantage, and it is one more thing buyers see that makes the listing feel complete.
What is included
Every tour comes with a published Zillow 3D Home tour, a link for the MLS and a link to share anywhere. I list pricing on request, so ask when you book.
Put it with the rest of the listing
A tour works best next to strong photos and a clear layout. See how my real estate photography works, add a floor plan so buyers can see measurements, add real estate video for social media or add drone photography when the lot or the location matters. Everything is listed on the services page.
Questions agents ask about 3D and 360 tours
Is a 3D tour the same as a 360 tour?
Yes. People use both names for the same kind of tour. Zillow calls it a 3D Home tour, and many agents and buyers call it a 360 tour or a 360 virtual tour. Either way, the buyer can look around in every direction and move through the home.
What is a Zillow 3D Home tour?
It is an interactive virtual tour of a home that buyers explore on their own. They look around 360 degrees from each point and move from point to point through the house, on a phone, tablet or computer. The tour appears on the listing page on Zillow.
Where does the tour show up?
On your Zillow listing page. Zillow also shares for-sale tours to Trulia, Redfin and Realtor.com. You get a link to add to your MLS listing, and a link you can send by text or email and post on social media.
Do I pay Zillow to host the tour?
No. Zillow hosts the tour at no charge and it does not expire.
Can buyers view it on a phone?
Yes. The tour works on any device, at any hour.
Why would a buyer use it?
Buyers use it to see the layout and how the rooms connect before they decide to visit. Buyers who have walked through it arrive knowing the home, and buyers who live out of the area can see it without traveling.
How soon do I get the tour?
3D tours are typically delivered within 48 hours of the shoot.
Which areas do you cover?
I shoot 3D tours in Baltimore City, Baltimore County, Harford County, Carroll County, Howard County and parts of Anne Arundel County. If your listing sits just outside that area, ask.